Rob Tanner's Hong Kong diary: Leicester City boosting club and Premier League brand at Asia Trophy
In a physical sense, it isn't ideal to fly halfway around the world to prepare for a Premier League season. The Hong Kong public seem to love their football and City have been greeted like celebrities wherever they have gone. "We knew that the interest in Asia and Hong Kong in particular was at the forefront of football with the Premier League in particular," Shakespeare told me. "I came here eight years ago with soccer/">Man City so I know how much enthusiasm there is in Hong Kong for English football. The travelling, the time difference and the conditions have been a challenge, but City have been invited to Hong Kong to help promote the Premier League brand and in that sense they have been great ambassadors.The tickets that went on general sale for the Premier League Asia Trophy sold out in just over 16 hours. Premier League passionIf fans in England see this competition as a warm up to August 11, when the Premier League kicks off again, they certainly don't view it that way in Asia. soccer/">Leicester City fans attend the Premier League Asia Trophy match against West Bromwich Albion. (CNN) Over the last few days the English Premier League has come to Asia. Fans flocked to the Hong Kong Stadium to watch the four Premier League teams in action.
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